Subway Liveboard Project for the Conservation Law Foundation
Introduction:
I had the opportunity to work on a fascinating project, the Subway Liveboard Project for the Conservation Law Foundation. This case study delves into my experience collaborating with the client to develop an impactful ad campaign aimed at increasing brand awareness for this New England-based foundation.
Objective:
Our primary objective was clear: to create an ad campaign that would effectively elevate the Conservation Law Foundation's brand profile. The goal was to engage subway commuters and convey the foundation's mission and values in a memorable and compelling manner.
Conceptualization:
For this project, I drew inspiration from the concept of environmental sustainability, which is at the core of the Conservation Law Foundation's mission. I envisioned four innovative concepts, each building upon the last:
Design Elements:
To bring these concepts to life, we employed a combination of captivating visuals, eco-friendly color palettes, and concise messaging. We ensured that all designs adhered to the foundation's branding guidelines while making them visually distinct in the subway environment.
Outcome:
The Subway Liveboard Project garnered significant attention and engagement from subway commuters. Metrics indicated a noticeable increase in brand awareness, with a surge in website visits and social media interactions. The campaign effectively conveyed the foundation's mission and inspired people to support their cause.
Conclusion:
Collaborating closely with the Conservation Law Foundation on the Subway Liveboard Project was an enriching experience. We successfully created an ad campaign that not only raised brand awareness but also connected with the public on an emotional level. This project exemplified the power of design in conveying meaningful messages and fostering positive change for a cause I am truly passionate about.