CONSERVATION LAW SUBWAY LIVEBOARD PROJECT

Where Passion Meets Motion.

Subway Liveboard Project for the Conservation Law Foundation

Introduction:
I had the opportunity to work on a fascinating project, the Subway Liveboard Project for the Conservation Law Foundation. This case study delves into my experience collaborating with the client to develop an impactful ad campaign aimed at increasing brand awareness for this New England-based foundation.

Objective:
Our primary objective was clear: to create an ad campaign that would effectively elevate the Conservation Law Foundation's brand profile. The goal was to engage subway commuters and convey the foundation's mission and values in a memorable and compelling manner.

Conceptualization:
For this project, I drew inspiration from the concept of environmental sustainability, which is at the core of the Conservation Law Foundation's mission. I envisioned four innovative concepts, each building upon the last:
1. "Nature's Metamorphosis": We crafted an ad campaign that showcased the transformation of urban spaces into vibrant, green environments. This concept highlighted the positive impact the foundation's work had on the community.
2. "Conservation in Motion": Leveraging the dynamic nature of subway platforms, we designed interactive ads that encouraged commuters to actively participate in the conservation cause through QR code engagement and mobile interactions.
3. "Voices of Nature": To add a personal touch, we incorporated real stories and testimonials from people whose lives were touched by the foundation's initiatives. This humanized the cause and resonated with commuters on a deeper level.
4. "Green Future, New England": Our final concept projected an optimistic vision of a greener New England, thanks to the foundation's ongoing efforts. It portrayed a future where nature and urban life coexist harmoniously.

Design Elements:
To bring these concepts to life, we employed a combination of captivating visuals, eco-friendly color palettes, and concise messaging. We ensured that all designs adhered to the foundation's branding guidelines while making them visually distinct in the subway environment.

Outcome:
The Subway Liveboard Project garnered significant attention and engagement from subway commuters. Metrics indicated a noticeable increase in brand awareness, with a surge in website visits and social media interactions. The campaign effectively conveyed the foundation's mission and inspired people to support their cause.

Conclusion:
Collaborating closely with the Conservation Law Foundation on the Subway Liveboard Project was an enriching experience. We successfully created an ad campaign that not only raised brand awareness but also connected with the public on an emotional level. This project exemplified the power of design in conveying meaningful messages and fostering positive change for a cause I am truly passionate about.

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